Marketing
Challenge
National Gaming Company (Casino) needed to maintain existing customers in order to meet company goals.
Solution
EOS worked with the customer to setup a monthly continuity program that targeted the gaming customer during a key event in their life. The direct mail piece was a digital 4 color postcard with personalization on both sides. The piece was targeted to right audience at the right time with a very compelling offer. Tracking was established through a code39 barcode and scanned after redemption. Redemption rates were often over 40% with the gamer spending on average $200.00.
Financial
Challenge
Local funding company needed to develop weekly marketing program to target potential consumers with national penetration at very aggressive price point to meet company budget.
Solution
EOS worked with the customer to understand the goals and opportunity at hand. EOS then recommend a cost effective mailer that increased response rates by 3% and reduced the cost over prior efforts. EOS also established a national trucking distribution program that offered the customer additional postage savings and level loaded the inbound call center.
Education
Challenge
Large private college needed to outsource monthly billings and was looking to reduce cost in the process.
Solution
EOS worked with the customer to understand all current student communications. EOS identified additional communications that could be combined into a single mailing. EOS redesigned all the exisiting communications and worked the customer to maximize the production cycles. The net result after the outsourcing expense was a monthly savings $6,000 per month.
